Marketing & Sales
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Marketing & Sales
Talking to Humans
You need to talk to a prospect, but you do not know where to start? Did you ever feel like…
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Marketing & Sales
Marketing 4.0: Moving from Traditional to Digital
Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on…
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Management & Leadership
Knockout
Gary Vaynerchuk is a legend in social networks. The guy is so big that he has more than 1 million…
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Management & Leadership
Competitive Strategy
Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice…
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Business
The Long Tail
Chris Anderson, editor-in-chief of Wired magazine, coined the term Long Tail in an article that became a reference for anyone…
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Business
Never Split The Difference: Negotiating As If Your Life Depended On It
Chris Voss dedicated his career to the art of negotiating. He went through the FBI, the investigative agency of the…
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Entrepreneurship
Predictable Revenue: Turn Your Business Into a Sales Machine
Does your company make “Predictable Revenue”? That is a fairly common question when you work in B2B startups and venture…
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Business
Influence: Science and Practice
Professor Robert Cialdini at Arizona State University is recognized worldwide for his research in the field of psychology and for…
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Entrepreneurship
Launch: An Internet Millionaire’s Secret Formula
Launch is a book focused on the individual entrepreneur who wants to start his business in the digital product market…
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