Marketing & Sales

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their consumers. Advertisements on billboards and television are no …

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Never Split The Difference: Negotiating As If Your Life Depended On It

Chris Voss dedicated his career to the art of negotiating. He went through the FBI, the investigative agency of the US federal police, where he built his career working as a kidnapping negotiator. In his book ‘Never Split The Difference’ he shares everything he has learned in countless situations and reveals what are the main …

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Predictable Revenue: Turn Your Business Into a Sales Machine

Does your company make “Predictable Revenue”? That is a fairly common question when you work in B2B startups and venture capital. This method was developed by Aaron Ross at Salesforce, which helped generate more than $ 100 million in new contracts. Along with Mary Lou Tyler, Aaron wrote the acclaimed book that is a must-have …

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Influence: Science and Practice

Professor Robert Cialdini at Arizona State University is recognized worldwide for his research in the field of psychology and for his book ‘Influence: Science and Practice’ which sold more than three million copies in thirty different languages. In ‘Influence: The Psychology of Persuasion’, Cialdini talks about his personal experiences and presents case studies of his …

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