You need to talk to a prospect, but you do not know where to start? Did you ever feel like you are overly analyzing something plain and simple?This book is a practical guide that will teach you how to conduct interviews and deal with the most qualitative aspects of customer development. You’ll learn how to …
Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change. Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their consumers. Advertisements on billboards and television are no …
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Gary Vaynerchuk is a legend in social networks. The guy is so big that he has more than 1 million followers on Twitter and hundreds of thousands of YouTube subscribers. In Knockout, he shares his advice on how to relate to his client and beat the competition in the age of social networks. Many companies, …
Michael Porter is one of the gurus of contemporary management. In his book Competitive Advantage, he transformed theory and practice of business strategy teachings around the world. The book is brilliant and incredibly simple, so reading is a must. In it, Porter analyzes the complexity of the new competitive landscape in its five main forces. …
Chris Anderson, editor-in-chief of Wired magazine, coined the term Long Tail in an article that became a reference for anyone who wanted to understand the new consumer relationships in pervasive digital media times. Using the universe of films, books, and music, he has proven that the Internet has created a new marketplace, where total revenue …
Chris Voss dedicated his career to the art of negotiating. He went through the FBI, the investigative agency of the US federal police, where he built his career working as a kidnapping negotiator. In his book ‘Never Split The Difference’ he shares everything he has learned in countless situations and reveals what are the main …
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Does your company make “Predictable Revenue”? That is a fairly common question when you work in B2B startups and venture capital. This method was developed by Aaron Ross at Salesforce, which helped generate more than $ 100 million in new contracts. Along with Mary Lou Tyler, Aaron wrote the acclaimed book that is a must-have …
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Professor Robert Cialdini at Arizona State University is recognized worldwide for his research in the field of psychology and for his book ‘Influence: Science and Practice’ which sold more than three million copies in thirty different languages. In ‘Influence: The Psychology of Persuasion’, Cialdini talks about his personal experiences and presents case studies of his …
Launch is a book focused on the individual entrepreneur who wants to start his business in the digital product market with few features or change the way his current business is going, to empower them. As Jeff Walker himself points out, the book is not a guide for anyone who wants to set up technology …
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